{"id":1121,"date":"2024-11-04T10:02:30","date_gmt":"2024-11-04T10:02:30","guid":{"rendered":"https:\/\/fwd20.com\/de\/?p=1121"},"modified":"2025-04-14T09:32:13","modified_gmt":"2025-04-14T09:32:13","slug":"greenpeace-greenwash-danger-zone","status":"publish","type":"post","link":"https:\/\/fwd20.com\/de\/ressources\/greenpeace-greenwash-danger-zone\/","title":{"rendered":"Greenpeace: Greenwash Danger Zone"},"content":{"rendered":"\n
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Greenpeace: Greenwash Danger Zone<\/h1>\n\n\n\n

Eine wachsende Zahl von Verbraucher*innen erkennt die negativen Auswirkungen der Mode auf die Umwelt und die Gesellschaft und entscheidet sich f\u00fcr eine verantwortungsvolle Wahl. Die Welt der Nachhaltigkeitssiegel, Etiketten, Piktogramme, Akronyme und Behauptungen kann jedoch \u00fcberw\u00e4ltigend sein. Viele dieser Etiketten sind in gr\u00fcn gehalten, aber auch Fast Fashion wird nicht selten als nachhaltig vermarktet. Um den Wahrheitsgehalt dieser Behauptungen aufzudecken, hat Greenpeace die selbstbewerteten Marketing-Labels analysiert, um ihre Zuverl\u00e4ssigkeit und Reichweite zu ermitteln.<\/p>\n\n\n\n

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Download Report<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Greenpeace: Greenwash Danger Zone Eine wachsende Zahl von Verbraucher*innen erkennt die negativen Auswirkungen der Mode auf die Umwelt und die […]<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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